Projects

One platform instead of two: website and shop entirely on Shopify, with a custom theme and clean content structure via Metaobjects. A product finder filters by product type, benefit, ingredients, and nutrients, while availability icons show what is available online and in stores. We intentionally built the benefit communication to be flexible, so it remains adaptable if legal counsel rejects a phrasing. UI design in collaboration with Campbell & Jones. The result: a system, lower operating costs, and a team that can manage content in four languages without an agency.

System over design: SKU logic, variants, and market rules were established before the first section was built. We conceived Webflow and Shopify as a single system. Navigation, tracking, and cookie consent run seamlessly across both platforms. For simulators, there are contact CTAs instead of buy buttons; for vouchers, a clean market logic; and for software, automated license flows. Design by Campbell & Jones, Odoo site with Twio. An online shop is not just a frontend project, but a system project.

For B2B, we used native Shopify functionality instead of expensive add-on apps: customer tags, tiered pricing, and merchant login, implemented within the Grow Plan rather than Plus. Customs and batch data (EORI, HS codes, traceability) are integrated as metafields flowing through to invoices and delivery notes. In addition, we implemented Shopify POS for the stores, TWINT, DPD shipping, and the migration of all product and customer data from the legacy system. Branding and design guidelines were developed in collaboration with Campbell & Jones.

Everything on one platform, clear product structure, custom theme. Course access is now automated: purchase in the shop, access is created, done. In addition, we developed our own nutritional analysis tool, which receives daily analyses. The numbers prove Laura right: 4.8 out of 5 stars from almost 800 reviews, and nearly 20% of all purchases are now product bundles. A feature we built specifically for that purpose.

We built our own Price Service, which accurately calculates manufacturer data, currencies, and rounding logic. Each configuration is created as a separate product in Shopify and automatically deleted again after a few weeks. In addition, we used Shopify Markets for CHF/EUR, three languages including Chinese, an outlet shop, and as much as possible solved directly in the Theme Editor so that the de Sede team can continue working without a developer. Since then, we have been continuously developing the platform.

A dedicated price service converts manufacturer data in real time, per product group and with clean rounding logic. Every configuration is automatically created as a Shopify product and cleaned up after twelve weeks. After configuring, the customer chooses: order or request a quote, with the configuration attached directly to the inquiry. On mobile, the configurator only loads upon click to keep the page fast. Even the software manufacturer took positive note of the integration.

First, the system question: In a thorough evaluation, we pitted enterprise platforms against Shopify, using a four-year cost model and scoring instead of gut feeling. Shopify won. Then the implementation: custom theme, download center, news subscription service, interactive location map, DE/EN. For malfunctions, there is a fallback architecture with monitoring and automatic failover. Structure is more important than volume. And Shopify also works in a corporate setup. Branding by Johan Olzon, design with Campbell & Jones.

We reused the proven architecture from the de Sede project and relaunched it in a leaner form: Shopify Markets for CH/DE with CHF and EUR pricing, store locator, product families with cross-selling, and downloads via Metaobjects. Price updates run as controlled bulk processes directly from ERP exports. After training, the team maintains collections and content independently. Exactly how it should be.

We built the site around the technology: wet and dry blasting each have their own page covering processes, applications, and industries, with the homepage serving as an entry point to both worlds and concluding with an inquiry form. Animations based on the systems' CAD data replace lengthy explanatory texts, and the company history since 1973 is presented as a timeline. Technically, it is a custom theme on Shopify, set up to be multilingual, with a section structure that allows the same components to be reused in different designs. The theme is hosted on GitHub so that every change remains traceable. And in the inquiry form, the prospective customer specifies which process they are interested in, allowing the sales team to qualify the lead directly.

We approached the design based on the use case: four areas of application—Recruiting, Development, Team, and Leadership—each lead to the appropriate combination of instruments, rather than leaving the visitor to guess between product pages. Each instrument has its own product page with a consistent layout to make comparisons easy. Downloads are managed via Shopify customer accounts: public documents for everyone, training materials only after logging in. Everything is trilingual in German, French, and English, including the images with embedded text. And there is a section library that allows Master to build new product pages independently.