Hux Date. Our newsletter
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Every 2 weeks: Founder learnings, practical Shopify tips, and an honest look behind the scenes of our projects. No ghostwriters, no AI, no buzzwords. Written by Nicolas personally.
Best of the Hux Date
Most processes in a store are done by hand. Very few would need to be.
“Bohdan Ovcharenko
A theme is built quickly. One that is still maintainable in three years is not.
“Ferdinand Schwitzer
An online shop is rarely just a web project. Most of the time, it is a systems project.
“Nicolas Huxley
HUX Date Archive
Business from HUX Date
Here you can revisit the business parts of HUX Date in an edited and more focused format. No personal updates, just learnings from projects, tools and Shopify.
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Date #10
Goldenbody: What we learned from our first project
Goldenbody was our first major project. It taught us a lot about Mobile First, testing, data, content and working across several systems.
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Date #9
Why ultra-minimal hero sections work
Less text, strong imagery and one clear message. Ultra-minimal hero sections can work very well when the brand, product and visual language support them.
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Date #8
Team, website and Shopify systems at HUX Agency
More projects mean more people, more processes and more complex systems. A look at our website, working with Ferdi and integrating Shopify with ERP systems.
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Date #7
What we learned from TauschToni
TauschToni was built to encourage more sustainable consumption. It mainly taught us how difficult user acquisition, monetisation and focus can be for an app.
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Date #5
4 lessons from building Shopify Custom Themes
Four practical lessons from our Shopify projects that make custom themes more stable, flexible and easier to maintain.
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Date #4
How we run a new Shopify project
From the first questionnaire to go live. These are the main steps we go through when starting a new Shopify project.
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Date #3
4 strategy lessons from our workshop with The Tours
What does a startup need before its next funding round? Four lessons from the business analysis and strategy workshop with motorcycle app The Tours.
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Date #2
How we build tools with the OpenAI API
What does building a tool with the OpenAI API actually mean? One example shows how software can be turned into automated text and video documentation.
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Date #1
What I learned while building HUX Agency
Building an agency is not only about client projects. Processes, tools, accounting, marketing and the team all need to come together at the same time.