Why ultra-minimal hero sections work

This date is getting a little more visual. One design approach keeps catching my attention: extremely minimal hero sections.

The hero is the area at the very top of a website. Instead of lots of text, buttons and information, it often contains one strong visual idea and very little content.

Examples can be found on websites such as Cole Buxton, Represent and Hiking Patrol.

Clarity: When everything is competing for attention, one simple message can be easier to remember.

Visual calm: Minimal design and restrained colours keep the focus on the actual product or brand.

Of course, this does not automatically work for every website. The brand, product and visual language need to support it.

Depending on the brand, product and visual language, we also take this approach in our own projects.

For us, the goal is not to follow a design trend blindly. The hero section still needs to fit the brand and communicate quickly what the page is about.

Lapa Ninja: A large collection of landing pages that can be visited as real websites.

Behance: A platform for creative projects and portfolios.

Awwwards: A collection of award-winning websites.

Dribbble: Inspiration for individual design elements and visual ideas.

Muzli: A browser extension that continuously collects fresh design inspiration and trends.