The challenge

Big brand, lean budget. Frank needed to hold its own alongside de Sede, yet without becoming a second project of the same scale. Add to that two markets with their own pricing and currencies, product data from the ERP, and a team that wants to manage content in-house in the future.

Frank Sitzmöbel FSM Shopify Shop auf dem Smartphone: Produktseite eines 3-Sitzer-Sofas
Frank Sitzmöbel FSM auf dem Laptop: Seite mit Materialien und Bezügen

Our solution

We reused the proven architecture from the de Sede project and relaunched it in a leaner form: Shopify Markets for CH/DE with CHF and EUR pricing, store locator, product families with cross-selling, and downloads via Metaobjects. Price updates run as controlled bulk processes directly from ERP exports. After training, the team maintains collections and content independently. Exactly how it should be.

Frank Sitzmöbel FSM Shopify Shop mobil: Sofa-Kollektion und Produktseite
Frank Sitzmöbel FSM Website mobil: Häufige Fragen und Philosophie