Shopify Projekte

The challenge

Nicolis does not sell products off the shelf, but rather systems tailored to the customer. The range extends from the TR-160 for indexable inserts to the WA 5000 Brilliant, which combines blasting, ultrasonic cleaning, and drying in a single machine. Added to this are two processes with their own fields of application, an international audience speaking multiple languages, and a target group that expects technical depth. The task was to narrate this complexity in such a way that a purchaser could understand within two minutes whether Nicolis is the right fit for them.

Nicolis AG Website auf dem Smartphone: Startseite
Nicolis AG Website auf dem Laptop: Technologieseite Nassstrahlen

Our solution

We built the site around the technology: wet and dry blasting each have their own page covering processes, applications, and industries, with the homepage serving as an entry point to both worlds and concluding with an inquiry form. Animations based on the systems' CAD data replace lengthy explanatory texts, and the company history since 1973 is presented as a timeline. Technically, it is a custom theme on Shopify, set up to be multilingual, with a section structure that allows the same components to be reused in different designs. The theme is hosted on GitHub so that every change remains traceable. And in the inquiry form, the prospective customer specifies which process they are interested in, allowing the sales team to qualify the lead directly.

Nicolis AG Website mobil: Seite Wet Blasting mit Anwendungen
Nicolis AG Website mobil: weltweite Standorte und Firmengeschichte