Shopify Projekte

The challenge

The existing shop had grown over the years: more than a dozen apps for bundles, search, cart, translations, and reviews, each with its own costs, styling, and loading behavior. Added to that were over 75% mobile traffic, 8 markets, 4 languages, a subscription model, and ambitious conversion goals. A relaunch while remaining operational, without jeopardizing revenue.

Bluu Wash Onlineshop auf dem Laptop: Produktübersicht
Bluu Wash Shopify Shop mobil: Kollektion und Produktseite der Waschstreifen

Our solution

Cleanup before dressing up: We consolidated the app landscape and integrated as much as possible natively into the theme, from bundles and search to the cart drawer. FAQs and the Help Center run via Metaobjects as a single source of truth, including FAQ schema for Google and AI search. The 4 language versions receive a clean directory structure per country and language. Designed mobile-first, together with Campbell & Jones. And because bluu is growing strongly through subscriptions, the subscription experience has been placed at the center of the product pages.

Bluu Wash Shopify Shop auf dem Laptop: Produktseite der Waschstreifen
Bluu Wash Onlineshop: Sidecart mit Cross-Selling und Fortschritt zum Gratisversand