Shopify Projekte

The challenge

B2C shop, dealer portal with individual terms, physical stores with POS, orthopedic shoes with batch tracking requirements, and customs data on every delivery note. All in one system. Prices, processes, and payment logic sometimes differ significantly between B2B and B2C. In such cases, a shop quickly becomes a company's central operating system.

Künzli Shoes Onlineshop auf dem Smartphone: Kategorien und Produkte
Künzli Shoes Shopify Shop auf dem Monitor: Produktseite eines Künzli Sneakers

Our solution

For B2B, we used native Shopify functionality instead of expensive add-on apps: customer tags, tiered pricing, and merchant login, implemented within the Grow Plan rather than Plus. Customs and batch data (EORI, HS codes, traceability) are integrated as metafields flowing through to invoices and delivery notes. In addition, we implemented Shopify POS for the stores, TWINT, DPD shipping, and the migration of all product and customer data from the legacy system. For Künzli Shoes, we connected Shopify to Bexio through a connector so orders and customers from the B2C and B2B shop can flow into the accounting system. Branding and design guidelines were developed in collaboration with Campbell & Jones.

Künzli Shoes Shopify Shop mobil: Kollektion und Kampagnenseite
Künzli Shoes Shopify Shop mobil: Pflegehinweise und Produktdetails