Shopify Projekte

The challenge

Biotta was running a dual strategy: the corporate website on an enterprise CMS, and the shop separately on Shopify. Two systems, double the maintenance, high fixed costs. Added to this was the specific challenge of the industry: claims regarding the benefits and ingredients of organic juices are sensitive. Every formulation must be legally sound. A product range with dozens of juices, cleanses, and nutritional profiles needs to be structured so that the right juice can be found in three clicks. And all of this in four languages, now including Italian, with around 380 redirects from the old system.

Biotta Onlineshop: Produktseite Demeter Rüebli-Orange-Ingwer mit Nährwerten auf dem Laptop
Biotta Onlineshop auf dem Smartphone: Startseite und Produktslider mit Vita 7

Our solution

One platform instead of two: website and shop entirely on Shopify, with a custom theme and clean content structure via Metaobjects. A product finder filters by product type, benefit, ingredients, and nutrients, while availability icons show what is available online and in stores. We intentionally built the benefit communication to be flexible, so it remains adaptable if legal counsel rejects a phrasing. UI design in collaboration with Campbell & Jones. The result: a system, lower operating costs, and a team that can manage content in four languages without an agency.

Biotta Onlineshop auf dem Smartphone: Bestseller-Slider und Rezeptwelt
Biotta Onlineshop: Product Finder mit Filter nach Zutaten und Saftübersicht auf dem Laptop