Shopify Projekte

The challenge

Master does not sell products, but instruments and knowledge: personality analyses such as MPA, OPTO, and OPTO+, cognitive tests such as ACE and CORE, the EASI team analysis, and the Master People Platform. The old website was tied to the international parent brand and explained the tools, but not when to use which one. Add to this three languages, course registrations, downloads that in some cases must only be visible to customers, and an HR target audience without a degree in psychology.

Produktseite der Persönlichkeitsanalyse MPA auf master.ch
Produktseite der Persönlichkeitsanalyse OPTO auf master.ch

Our solution

We approached the design based on the use case: four areas of application—Recruiting, Development, Team, and Leadership—each lead to the appropriate combination of instruments, rather than leaving the visitor to guess between product pages. Each instrument has its own product page with a consistent layout to make comparisons easy. Downloads are managed via Shopify customer accounts: public documents for everyone, training materials only after logging in. Everything is trilingual in German, French, and English, including the images with embedded text. And there is a section library that allows Master to build new product pages independently.

Geschützter Download-Bereich mit Kunden-Login auf master.ch
Teamseite der Master Management AG mit den Ansprechpartnern